Project Description

Project Description

African Sales Company operates across three commercial pillars, centred on the luxury sector; distribution, retail and communication.  Primarily, they are a preferred distributor of leading international fine fragrance and cosmetic brands in Southern and Sub-Saharan African markets; they deliver niche, luxury, premium and massive retail channels through captivating physical doors and e-commerce solutions; and, their communication services offer clients a luxury specialist, full-service communications house, reaching beyond conventional solutions.

Graeme Palmer, Senior Architetct at ICM Architects was looking for a product that was able to clad the outside of this prestigious new building.  The MoistureShield Lifecycle Elite Ocean Coral board was selected as it was a light colour that suited the architectural design.  The profile is completely stable and is able to be comfortably curb to the exterior shape of the building.

Project Details

  • Project:
    ASCO Building

  • Location:
    Midrand, South Africa

  • Type of Installation:
    Commercial Cladding

  • Area:
    300m² Curved Cladding

  • Product:
    MoistureShield LifeCycle Elite | Ocean Coral