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Project ASCO Building

African Sales Company operates across three commercial pillars, centred on the luxury sector; distribution, retail and communication.

Project Description

Primarily, ASCO are a preferred distributor of leading international fine fragrance and cosmetic brands in Southern and Sub-Saharan African markets; they deliver niche, luxury, premium and massive retail channels through captivating physical doors and e-commerce solutions; and, their communication services offer clients a luxury specialist, full-service communications house, reaching beyond conventional solutions.

Graeme Palmer, Senior Architetct at ICM Architects was looking for a product that was able to clad the outside of this prestigious new building. The MoistureShield Lifecycle Elite Ocean Coral board was selected as it was a light colour that suited the architectural design. The profile is completely stable and is able to be comfortably curb to the exterior shape of the building.



ASCO Building


Midrand, South Africa

Type of Installation:

Commercial Cladding


300m² Curved Cladding

Product Used

MoistureShield Lifecycle Elite | Ocean Coral

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