Project ASCO Building

African Sales Company operates across three commercial pillars, centred on the luxury sector; distribution, retail and communication.

Project Description

Primarily, ASCO are a preferred distributor of leading international fine fragrance and cosmetic brands in Southern and Sub-Saharan African markets; they deliver niche, luxury, premium and massive retail channels through captivating physical doors and e-commerce solutions; and, their communication services offer clients a luxury specialist, full-service communications house, reaching beyond conventional solutions.

Graeme Palmer, Senior Architetct at ICM Architects was looking for a product that was able to clad the outside of this prestigious new building. The MoistureShield Lifecycle Elite Ocean Coral board was selected as it was a light colour that suited the architectural design. The profile is completely stable and is able to be comfortably curb to the exterior shape of the building.

african-sales-co-logo

Project

ASCO Building

Location

Midrand, South Africa

Type of Installation:

Commercial Cladding

Area

300m² Curved Cladding

Product Used

ocean-coral
MoistureShield Lifecycle Elite | Ocean Coral

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